B2B cold calling in 2025 (part 1)
Despite popular belief, B2B cold calling still delivers excellent results today. This task, although often disliked by salespeople, works well when performed by experts who are genuinely passionate about this approach. This is the key to our agents’ success. They are great communicators who genuinely enjoy telephone prospecting.
But first, what is a cold call?
The “boosted” definition :
It’s a call made to prospects who have never been contacted by the company before. This approach helps to establish a positive first impression with your target audience, to introduce your offer to potential customers and to obtain information about the market and your competitors. Cold calls, in our view, are particularly unique because of their human touch. They are telephone conversations between two people with the purpose of forming a mutually beneficial relationship. One of the main challenges in prospecting is getting the decision-maker on the phone.
The decision-maker
The KEY to success in prospecting is talking to the right person – the decision-maker. The decision-maker is the person who makes the decisions about what you have to offer. However, it can be difficult to identify this person and get him or her on the phone. For example, if you offer international recruitment services, it’s likely to be a good idea to speak to the head of the human resources department at the target company.
The telephone approach is definitely the best way to get information quickly. There’s no need to wait for an email back, the person on the other end of the line can answer some of your questions. Although you may sometimes get stuck at the reception desk, you should still be able to obtain some useful information.
Staying away from telemarketing
Boost Affaires’ cold calling differs from traditional telemarketing as our agents focus on prospects who have a real likelihood of being interested in our customer’s products and services.
At Boost, our main focus is to build positive business relationships that have the potential to last over time. Our ultimate goal is to connect professionals who can both benefit from working together. Our agents truly want to see our customers succeed. By promoting your strengths and distinctive features, they make sure your company stands out in the minds of potential clients.
Are you in charge of making prospecting calls? We strongly recommend that you avoid the classic “sales pitch”, which is largely sales-oriented. It will distance you from the caller. Instead, try to create a flowing, authentic conversation with your leads. Trust has to be developed during initial contact. Your expertise and professionalism must show through in the conversation!
Outsourcing cold calls
Outsourcing this type of activity can sometimes seem tricky… Who could sell your company better than you? At Boost Affaires, however, our 18+ years in business mean that our agents are competent and have learned to adapt to all types of B2B companies. At the beginning of each mandate, the specialists in charge take the time to learn about the organization’s particularities as well as its corporate culture, so that they shine through in every call. Our team makes professional calls on your behalf.
To learn more about business development with us, choose the most convenient moment for an exploratory meeting by clicking here! No commitment is required!
